This tradition of San Fermin dates back approximately 400 years and is steeped in the culture of Northern Spain. The festival atmosphere, the food, the music, the dancing, the fellowship, and the Running of the Bulls all serve to bring people together for Spain’s summer “Mardi Gras style” event.

Learn more about how Specialities, Inc., has developed the successful “Running of the Bulls,” “Flavors of Spain,” and “Spanish Harvest” consumer retail promotional themes to create Spanish cheese awareness and stimulate consumer interest — click here!
 
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Consider this... Running down a narrow street (with little escape) for
1/2 mile in front of a pack of sharp horned, snorting, charging
2,000 lb. bulls intent on stopping for nothing.

Crazy? Insane? — Well, it depends on your perspective and the quantity of
Spanish “vino” the participants have consumed (and, of course, their desire
for adventure and bragging rights for emerging unscathed and ungored).

Running of the Bulls, Pamplona, Spain

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